All-in-one marketing analytics dashboard for businesses, agencies, SaaS, ecommerce & startups. Measure campaign performance, acquisition costs, lifetime value, and growth — no sign-up required.
ROAS 3.0x ROI 40% CAC $50 CLV $1,020 LTV:CAC 20.4:1
AI Insights: Strong performance
What Is the Marketing Analytics Suite?
Marketing analytics is the practice of measuring, managing, and analyzing marketing performance to maximize effectiveness and optimize return on investment. The MAA Digital Marketing Analytics Suite combines several essential calculators into one intuitive dashboard, eliminating the need for separate tools. It provides instant, actionable insights into your advertising efficiency, customer value, and overall business health.
What Can You Calculate?
ROAS Calculator
Return on Ad Spend (ROAS) measures gross revenue per dollar of ad spend. Formula: ROAS = Revenue ÷ Ad Spend Marketers use it to evaluate campaigns on Google Ads, Meta Ads (Facebook), and ecommerce promotions for advertising profitability.
ROI Calculator
Return on Investment (ROI) evaluates net profit vs. total cost. Unlike ROAS, ROI includes all costs (e.g., production, overhead). Formula: ROI = (Revenue − Cost) ÷ Cost × 100 Used for overall financial success.
CAC Calculator
Customer Acquisition Cost (CAC) is total sales & marketing cost per new customer. Formula: CAC = Total Sales & Marketing Costs ÷ New Customers Evaluates efficiency and is used alongside CLV.
CLV Calculator
Customer Lifetime Value (CLV) predicts total revenue from a customer over the relationship, including recurring revenue and repeat purchases. Formula: CLV = Average Purchase Value × Purchase Frequency × Customer Lifespan
LTV:CAC Ratio
Compares lifetime value to acquisition cost. A key SaaS metric for sustainability. Formula: LTV:CAC = CLV ÷ CAC Healthy ratio is 3:1 or higher.
Break-Even ROAS
Minimum ROAS needed for profitability. Formula: Break-Even ROAS = 1 ÷ Profit Margin Essential for setting realistic campaign targets.
Profit Margin
Measures revenue that remains as profit after costs. Formula: (Revenue − Cost) ÷ Revenue × 100 Directly impacts break-even ROAS and marketing effectiveness.
Ad Budget Calculator
Estimates advertising budgets based on goals, target CPA, and expected returns. Helps align spend with desired outcomes.
Growth Rate Calculator
Measures business expansion month-over-month (MoM) or year-over-year (YoY). Formula: [(Current − Previous) ÷ Previous] × 100
Why These Marketing Metrics Matter
Marketers use ROAS, ROI, CAC, CLV, LTV:CAC, profit margin, and growth rate together—not in isolation—to make smarter decisions. A campaign with high ROAS may still be unprofitable if profit margin is low. Similarly, low CAC is desirable only if those customers have high CLV. Analyzing these interconnected metrics provides a complete financial picture, enabling you to optimize spend, improve retention, and drive sustainable growth.
Marketing Formulas Used
Metric
Formula
ROAS
Revenue ÷ Ad Spend
ROI
(Revenue − Cost) ÷ Cost × 100
CAC
Total Sales & Marketing Costs ÷ New Customers
CLV
Average Purchase Value × Purchase Frequency × Customer Lifespan
LTV:CAC
CLV ÷ CAC
Break-Even ROAS
1 ÷ Profit Margin
Profit Margin
(Revenue − Cost) ÷ Revenue × 100
Growth Rate
[(Current Period − Previous Period) ÷ Previous Period] × 100
Who Should Use This Tool?
Digital Marketers
SEO Professionals
PPC Specialists
Ecommerce Brands
Shopify Store Owners
SaaS Companies
Marketing Agencies
Startups
Small Businesses
Sales Managers
Business Owners
Growth Marketers
Marketing Analysts
Frequently Asked Questions
What is marketing analytics?
Marketing analytics is the practice of measuring, managing, and analyzing marketing performance to maximize effectiveness and optimize ROI.
What is ROAS?
Return on Ad Spend (ROAS) measures gross revenue generated per dollar of ad spend. Formula: Revenue ÷ Ad Spend.
What is a good ROAS?
A "good" ROAS varies by industry. Generally, 4:1 (400%) is strong, but you must exceed your Break-Even ROAS to be profitable.
How do you calculate ROI?
ROI = (Revenue − Cost) ÷ Cost × 100. It shows profit or loss relative to total cost.
What is Customer Acquisition Cost?
CAC is the average total cost of acquiring a new customer, including all sales and marketing expenses. Formula: Total Costs ÷ New Customers.
What is Customer Lifetime Value?
CLV is the total revenue expected from a customer over the entire relationship. Formula: Avg Purchase Value × Purchase Frequency × Customer Lifespan.
What is a good LTV:CAC ratio?
A ratio of 3:1 or higher is generally healthy. Below 3:1 may indicate inefficient acquisition; above 10:1 may suggest under-investment.
What is Break-Even ROAS?
Minimum ROAS to cover costs and break even. Calculated as 1 ÷ Profit Margin.
Which marketing metrics should I track?
Track a combination: ROAS, ROI, CAC, CLV, LTV:CAC, and Profit Margin. The mix depends on your business model and goals.
How can I improve marketing ROI?
Optimize for higher conversions, reduce CAC, increase average order value, and focus on high-return channels.
How do I reduce CAC?
Improve targeting, optimize landing pages, leverage organic channels, and refine your sales process.
Why is CLV important?
CLV helps justify acquisition costs and guides retention strategies by showing long-term customer value.
What is profit margin?
Profit margin is the percentage of revenue that remains as profit after deducting all costs.
How do I calculate an advertising budget?
Define your target CPA and expected new customers, or set a budget based on target ROAS and projected revenue.
Why Use the MAA Digital Marketing Analytics Suite?
Free to use
Browser-based
No sign-up required
Privacy-first — no data leaves your browser
Fast calculations
Built for marketers, agencies, startups & ecommerce
All-in-one dashboard with 9+ calculators
Export results to PDF, PNG & CSV
Export results (PDF, PNG, CSV)
Marketing Analytics Suite: Free ROI, ROAS, CAC, CLV & Marketing KPI Calculators | MAA Digital
All-in-one marketing analytics dashboard for businesses, agencies, SaaS, ecommerce & startups. Measure campaign performance, acquisition costs, lifetime value, and growth — no sign-up required.
ROAS 3.0x ROI 40% CAC $50 CLV $1,020 LTV:CAC 20.4:1
AI Insights: Strong performance
What Is the Marketing Analytics Suite?
Marketing analytics is the practice of measuring, managing, and analyzing marketing performance to maximize effectiveness and optimize return on investment. The MAA Digital Marketing Analytics Suite combines several essential calculators into one intuitive dashboard, eliminating the need for separate tools. It provides instant, actionable insights into your advertising efficiency, customer value, and overall business health.
What Can You Calculate?
ROAS Calculator
Return on Ad Spend (ROAS) measures gross revenue per dollar of ad spend. Formula: ROAS = Revenue ÷ Ad Spend Marketers use it to evaluate campaigns on Google Ads, Meta Ads (Facebook), and ecommerce promotions for advertising profitability.
ROI Calculator
Return on Investment (ROI) evaluates net profit vs. total cost. Unlike ROAS, ROI includes all costs (e.g., production, overhead). Formula: ROI = (Revenue − Cost) ÷ Cost × 100 Used for overall financial success.
CAC Calculator
Customer Acquisition Cost (CAC) is total sales & marketing cost per new customer. Formula: CAC = Total Sales & Marketing Costs ÷ New Customers Evaluates efficiency and is used alongside CLV.
CLV Calculator
Customer Lifetime Value (CLV) predicts total revenue from a customer over the relationship, including recurring revenue and repeat purchases. Formula: CLV = Average Purchase Value × Purchase Frequency × Customer Lifespan
LTV:CAC Ratio
Compares lifetime value to acquisition cost. A key SaaS metric for sustainability. Formula: LTV:CAC = CLV ÷ CAC Healthy ratio is 3:1 or higher.
Break-Even ROAS
Minimum ROAS needed for profitability. Formula: Break-Even ROAS = 1 ÷ Profit Margin Essential for setting realistic campaign targets.
Profit Margin
Measures revenue that remains as profit after costs. Formula: (Revenue − Cost) ÷ Revenue × 100 Directly impacts break-even ROAS and marketing effectiveness.
Ad Budget Calculator
Estimates advertising budgets based on goals, target CPA, and expected returns. Helps align spend with desired outcomes.
Growth Rate Calculator
Measures business expansion month-over-month (MoM) or year-over-year (YoY). Formula: [(Current − Previous) ÷ Previous] × 100
Why These Marketing Metrics Matter
Marketers use ROAS, ROI, CAC, CLV, LTV:CAC, profit margin, and growth rate together—not in isolation—to make smarter decisions. A campaign with high ROAS may still be unprofitable if profit margin is low. Similarly, low CAC is desirable only if those customers have high CLV. Analyzing these interconnected metrics provides a complete financial picture, enabling you to optimize spend, improve retention, and drive sustainable growth.
Marketing Formulas Used
Metric
Formula
ROAS
Revenue ÷ Ad Spend
ROI
(Revenue − Cost) ÷ Cost × 100
CAC
Total Sales & Marketing Costs ÷ New Customers
CLV
Average Purchase Value × Purchase Frequency × Customer Lifespan
LTV:CAC
CLV ÷ CAC
Break-Even ROAS
1 ÷ Profit Margin
Profit Margin
(Revenue − Cost) ÷ Revenue × 100
Growth Rate
[(Current Period − Previous Period) ÷ Previous Period] × 100
Who Should Use This Tool?
Digital Marketers
SEO Professionals
PPC Specialists
Ecommerce Brands
Shopify Store Owners
SaaS Companies
Marketing Agencies
Startups
Small Businesses
Sales Managers
Business Owners
Growth Marketers
Marketing Analysts
Frequently Asked Questions
What is marketing analytics?
Marketing analytics is the practice of measuring, managing, and analyzing marketing performance to maximize effectiveness and optimize ROI.
What is ROAS?
Return on Ad Spend (ROAS) measures gross revenue generated per dollar of ad spend. Formula: Revenue ÷ Ad Spend.
What is a good ROAS?
A "good" ROAS varies by industry. Generally, 4:1 (400%) is strong, but you must exceed your Break-Even ROAS to be profitable.
How do you calculate ROI?
ROI = (Revenue − Cost) ÷ Cost × 100. It shows profit or loss relative to total cost.
What is Customer Acquisition Cost?
CAC is the average total cost of acquiring a new customer, including all sales and marketing expenses. Formula: Total Costs ÷ New Customers.
What is Customer Lifetime Value?
CLV is the total revenue expected from a customer over the entire relationship. Formula: Avg Purchase Value × Purchase Frequency × Customer Lifespan.
What is a good LTV:CAC ratio?
A ratio of 3:1 or higher is generally healthy. Below 3:1 may indicate inefficient acquisition; above 10:1 may suggest under-investment.
What is Break-Even ROAS?
Minimum ROAS to cover costs and break even. Calculated as 1 ÷ Profit Margin.
Which marketing metrics should I track?
Track a combination: ROAS, ROI, CAC, CLV, LTV:CAC, and Profit Margin. The mix depends on your business model and goals.
How can I improve marketing ROI?
Optimize for higher conversions, reduce CAC, increase average order value, and focus on high-return channels.
How do I reduce CAC?
Improve targeting, optimize landing pages, leverage organic channels, and refine your sales process.
Why is CLV important?
CLV helps justify acquisition costs and guides retention strategies by showing long-term customer value.
What is profit margin?
Profit margin is the percentage of revenue that remains as profit after deducting all costs.
How do I calculate an advertising budget?
Define your target CPA and expected new customers, or set a budget based on target ROAS and projected revenue.
Why Use the MAA Digital Marketing Analytics Suite?
Free to use
Browser-based
No sign-up required
Privacy-first — no data leaves your browser
Fast calculations
Built for marketers, agencies, startups & ecommerce
All-in-one dashboard with 9+ calculators
Export results to PDF, PNG & CSV
Export results (PDF, PNG, CSV)
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