Zero-Click Opportunity & Risk Calculator
Will this keyword get you a click — or a zero-click answer?
Paste a keyword or a full page of content and get a rule-based score for zero-click risk, AI Overview probability, featured snippet potential, and click-through preservation — plus a prioritized action plan.
Recent analyses (saved on this device)
Overall Zero-Click Opportunity Score
Run an analysis to see how this keyword or page balances zero-click risk against traffic opportunity.
Predicted SERP features
Estimated likelihood this query surfaces each feature, based on intent and structural signals.
Score breakdown
⚠️ Top issues
✅ Top opportunities
Prioritized action plan
How zero-click risk is actually scored
No random numbers. Every score is computed from real intent and structural signals in what you type.
Zero-Click Risk
How likely the query or page gets fully answered on the results page itself, combining AI Overview, featured snippet, and People Also Ask probability.
CTR Preservation
How much of your click-through survives even when a SERP feature appears — higher when content requires visiting to get real value.
Citation Potential
How likely your page gets cited as a source inside an AI answer, based on data, expertise signals, and original insight.
Frequently asked questions
What is a zero-click search? ＋
A zero-click search happens when a searcher gets their answer directly on the results page — through an AI Overview, featured snippet, or knowledge panel — without clicking through to any website.
How is Zero-Click Risk calculated? ＋
The calculator analyzes intent signals in a keyword, or structural and answer-pattern signals in pasted content, then combines estimated AI Overview probability, featured snippet probability, and People Also Ask opportunity into one weighted score.
Does high zero-click risk mean I should avoid a keyword? ＋
No. High-risk keywords can still drive brand visibility and citations inside AI answers. Pair the risk score with the opportunity score and action plan to decide whether to target, restructure, or deprioritize a topic.
Does my data leave the browser? ＋
No. Every calculation runs locally in JavaScript. Nothing you type is sent to a server, stored remotely, or shared with anyone.
Is this tool really free? ＋
Yes — free to use, no account required, no usage limits.
More free tools from MAA Digital
Will this keyword get you a click — or a zero-click answer?
Paste a keyword or a full page of content and get a rule-based score for zero-click risk, AI Overview probability, featured snippet potential, and click-through preservation — plus a prioritized action plan.
Recent analyses (saved on this device)
Overall Zero-Click Opportunity Score
Run an analysis to see how this keyword or page balances zero-click risk against traffic opportunity.
Predicted SERP features
Estimated likelihood this query surfaces each feature, based on intent and structural signals.
Score breakdown
⚠️ Top issues
✅ Top opportunities
Prioritized action plan
How zero-click risk is actually scored
No random numbers. Every score is computed from real intent and structural signals in what you type.
Zero-Click Risk
How likely the query or page gets fully answered on the results page itself, combining AI Overview, featured snippet, and People Also Ask probability.
CTR Preservation
How much of your click-through survives even when a SERP feature appears — higher when content requires visiting to get real value.
Citation Potential
How likely your page gets cited as a source inside an AI answer, based on data, expertise signals, and original insight.
Frequently asked questions
What is a zero-click search? ＋
A zero-click search happens when a searcher gets their answer directly on the results page — through an AI Overview, featured snippet, or knowledge panel — without clicking through to any website.
How is Zero-Click Risk calculated? ＋
The calculator analyzes intent signals in a keyword, or structural and answer-pattern signals in pasted content, then combines estimated AI Overview probability, featured snippet probability, and People Also Ask opportunity into one weighted score.
Does high zero-click risk mean I should avoid a keyword? ＋
No. High-risk keywords can still drive brand visibility and citations inside AI answers. Pair the risk score with the opportunity score and action plan to decide whether to target, restructure, or deprioritize a topic.
Does my data leave the browser? ＋
No. Every calculation runs locally in JavaScript. Nothing you type is sent to a server, stored remotely, or shared with anyone.
Is this tool really free? ＋
Yes — free to use, no account required, no usage limits.